Marketing Analyst

Are you passionate about turning data into actionable marketing insights?\n\nDo you enjoy analysing campaign performance, identifying trends, and shaping strategy through data?\n\nAre you confident working with segmentation, research, and reporting to drive better marketing outcomes?\n\nIf you can answer yes to the above questions, then this could be the PERFECT role for you!\n\nReed Marketing & Creative are currently working with a growing and well-established organisation who are looking for a Marketing Analyst to join their team.\n\nKey Responsibilities:\n\nTake ownership of analysing marketing campaign performance across multiple channels, providing clear insights and recommendations\nBuild and maintain robust reporting frameworks to track performance trends, identify opportunities, and support business growth\nCollect and interpret data from digital, email, direct mail, and paid channels to evaluate campaign effectiveness and ROI\nDevelop and refine customer segmentation strategies to improve targeting, personalisation, and conversion rates\nCollaborate with internal teams to implement segmentation models into CRM systems and enhance marketing capability\nProduce targeted campaign audiences for marketing activity across email, direct channels, and digital platforms\nConduct market and competitor research to understand trends, positioning, and opportunities\nDevelop customer profiles and audience insights to support more effective messaging and targeting strategies\nChampion a test-and-learn approach, identifying areas for optimisation and measuring impact across campaigns\nProvide strategic insight to the wider marketing function, ensuring data-driven decision-making is embedded across activity \n\nThe successful candidate will:\n\nThe position requires strong technical skills, particularly in SQL (you must be able to write SQL) and analytics tools such as Power BI or Tableau.\nHave significant experience within a data-led marketing or analytics role\nBe highly proficient in Excel and comfortable working with analytics and reporting tools\nDemonstrate strong analytical thinking, with the ability to interpret complex data and translate it into actionable insights\nHave experience working with campaign measurement and performance tracking across multiple channels\nUnderstand customer segmentation techniques and how they drive improved marketing outcomes\nBe confident working in a fast-paced, evolving environment\nPossess excellent communication skills, with the ability to present findings clearly to stakeholders\nBe naturally curious, proactive, and confident in challenging ideas to drive improvement\nHave strong problem-solving skills and the ability to work independently when required\nBe collaborative and able to build effective working relationships across teams \n\nIn return you will receive:\n\nA salary paying circa £50K depending on experience + Bonus + office-based working + benefits package + the opportunity to play a key role in shaping data-driven marketing performance within a growing organisation\n\nIf you are keen to know more about this fantastic opportunity as a Marketing Analyst, please click on the link to apply! Alternatively, you can get in touch with Bianca Halliburton at Reed Marketing & Creative in Reading